PR Genius...fantastic job. Tiger Woods controlled his message without creating a circus around it. And, going back for more "counseling" some period of time while the pr's take the pulse of public perception. Brilliant. Tiger has a sickness. He is realizing it. He is dealing with it. He is probable cranking up his golf practices right now. In 5 years he will likely be a stronger model than before. And to finish top it off was the long emotional hug with his mother.
Tiger Woods delivered his "apology" before a handpicked audience that included family, close friends and members of the professional golf community, but most importantly, business partners.
Sitting in the front row: his mother Kultida, on her right, Amy Reynolds, of Nike, cried through the speech. Kathy Battaglia, of Tiger Woods Enterprises, sat on his mother's left.
Also in the front row: Rob McNamara (in a cream-colored blazer), PGA commissioner Timothy Finchem (in a red tie) and his close friend, and fellow Stanford University grad, golfer Notah Begay III (far left). And please, no other Black folk present...not "friends" Mike and Chuck.
Just how powerful is Tiger Woods - his 13 and a half minute apology was carried live on every major television network. Name me any other celebrity who can command such. One pro golfer was whining today that Tiger apology overshadowed this week's tournament - exactly - did you even know there was a tournament this week. The PGA can't wait for his return. It will be their largest rating ever.
He's human, he makes mistakes. I wish him AND his family all the best.
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