Oprah Winfrey remains No. 1 on Forbes’ list of the Celebrity 100, a power ranking based on both earnings and fame. Despite weakening television ratings and magazine circulation, Ms. Winfrey earned $275 million before taxes in the past 12 months, and she remains one of the most famous faces in the world. Ratings for the self-made billionaire's flagship production, The Oprah Winfrey Show, may have diminished, but her earning power appears bulletproof. She will debut the Oprah Winfrey Network in partnership with Discovery Communications next year. She also has a three-year, $55 million deal with XM Satellite Radio. Her Harpo production company helped create Dr. Phil and The Rachael Ray Show.
The Celebrity 100 is Forbes' list of the world's most powerful -- and best-paid -- celebrities. To generate the list, Forbes estimates celebrity earnings, then factors in media hype like Google hits, press mentions, TV/radio mentions and the number of times an A-lister appears on the cover of more than 50 consumer magazines. Earnings estimates are for June 2007 to June 2008 and consist of dollars earned solely from entertainment-related income.
Golf star Tiger Woods retained the No. 2 spot on the list, raking in $115 million. Tiger chalked up another monster year on and off the course in 2007. He won his ninth PGA Player of the Year award and a seventh Vardon Trophy (given to the PGA Tour's leader in scoring average) and was the top money winner for an eighth time. He added $10 million by winning the inaugural FedEx Cup. Off the links he parted ways with American Express after a decade together. He still has big contracts with Nike, Accenture, Buick and Gillette. His latest endorsement: a five-year agreement for his own line of Gatorade drinks.
Beyonce Knowles was No. 4 and husband Jay-Z was No. 7. Beyonce had a monster year, pulling in $80 million ($50 million in tickets sales alone) between a highly successful concert tour, private shows, a fashion line, endorsement deals with L'Oréal, American Express and others. Jay-Z left Def Jam Records to sign a $150 million deal with concert promoter Live Nation. The deal provides the rapper and entrepreneur with money for recording, tours and other entertainment endeavors for the next decade. He also released a second platinum comeback CD, American Gangster.
Will Smith, ranked 11th, is the highest paid actor in Hollywood, bringing home $80 million, including an estimated $20 million for his role in the upcoming anti-superhero flick "Hancock."
Hip-hop star 50 Cent was the third-highest earner on the list (he ranked 26th overall), taking in $150 million before taxes. Last summer Coca-Cola paid $4.1 billion for Glaceau, the beverage company that owns Vitamin Water. Fifty owned a small stake in the company.
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