Monday, February 25, 2008

BET Honors


The first annual celebration of the BET Honors, which aired this passed Friday night, was truly a celebration. The event was hosted by Cedric “The Entertainer, and included an all star line-up including such notables as Stevie Wonder, John Legend, Gladys Knight, Wyclef Jean, Jill Scott, Brian McKnight, Ne-Yo, Raheem DeVaughn, Blair Underwood, Danny Glover, Kerry Washington, Idris Elba, Hill Harper, Vivica A. Fox and Kiesha Cole.

Friday’s broadcast showed the inaugural celebration of the BET Honors, which was held on January 12 at the Warner Theatre in Washington, D.C. The show recognized six honorees across a range of achievements. The honors went to Dr. Cornel West, (noted Princeton University professor at the Center for African American Studies), for education; Tyra Banks, (producer, reality-show host, talk-show host, model, actress), for media; Janice Bryant Howroyd, (the chairman, chief executive officer and founder of Act 1 employment services corporation that she started out of a storefront and now has 90 offices across the nation and $500 million in 2007 revenue), for entrepreneur; Alicia Keys (musician, actress AIDS/HIV activist), for entertainment; Richard Parsons (Chairman of the Board of Time Warner), corporate citizen; and The Honorable Maxine Waters (who is serving her ninth term in the U.S. House of Representatives), for public service.

It was a wonderful event but while they were having fun inside, on January 12, the date of the actual taping, a crowd of a couple hundred protesters shouted from behind police barricades across 14th Street. A group called Enough Is Enough led the protest saying the show was an expensive fig leaf to mask the corporation’s sins of exploitation. Signs in the crowd read “I Am Not a Pimp” and “I Am Not a Gangster.” I wonder if “The Boondocks” creator Aaron McGruder, who over the years has had his comic-strip characters ridicule BET for its programming content, most notable for its habit of profit-pushing thuggish rap videos. The protesters have to admit that BET has aired much more family oriented programming lately.

Each honoree received an introduction, then a video bio and then a musical tribute. Wyclef Jean pitched in a foot-stomping take on "She's a Bad Mama Jama." Brian McKnight crooned "One." Wonder came out and ripped up "As," dedicated to Keys. It had the horn section dancing, the ushers keeping time in the aisles and the crowd rocking. Debra Lee, BET's chairman and chief executive, pointed out that each recipient has also "given back to the community in a significant way."

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