Saturday, April 12, 2008

Third Annual USA TODAY Hollywood Hero Award


NBA Legend, entrepreneur and philanthropist Earvin “Magic” Johnson, will receive the annual USA TODAY Hollywood Hero Award for his work in entertainment and underserved communities with the Magic Johnson Foundation. A long-time humanitarian and social advocate, Magic founded the Magic Johnson Foundation in 1991 as a single-disease organization that worked to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs. Over the past few years, the Magic Johnson Foundation has awarded more than $1.1 million in funds, established 20 Magic Johnson Community Empowerment Centers, four HIV/AIDS clinics and has co-created the award-winning “I Stand With Magic” campaign to end HIV/AIDS in the Black community.

The USA TODAY Hollywood Hero Award is presented annually to an entertainment industry humanitarian who has made remarkable contributions of time and energies with a non-profit organization dedicated to enriching the quality of life for others. The USA TODAY Hollywood Hero Award recipient is unique in that his or her efforts extend far beyond a charitable contribution or simply lending one’s celebrity to enhance a cause or concern. The ceremony will take place Tuesday, May 6 at 6 p.m. at the Beverly Hills Hotel.

Magic Johnson is also Chairman and Chief Executive Officer of Magic Johnson Enterprises. Through strategic investments, partnerships and endorsements, Magic Johnson Enterprises has bolstered the economy by establishing brand name businesses in underserved communities (the ghetto), training and hiring local residents and employing local contractors. Magic Johnson Enterprises is comprised of a portfolio of companies including Starbucks, Burger King and AMC Magic Johnson Theatres.

In addition to his varied business accomplishments, Magic Johnson is universally known for his 13 year career in the NBA. His honors include: five national championships with the Los Angeles Lakers, three MVP awards, 12 NBA All-Star games, a gold medal at the 1992 Olympics in Barcelona, Spain and induction into the Naismith Memorial Basketball Hall of Fame. To learn more visit www.magicjohnson.org.
to learn more visit: www.magicjohnson.org

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